V Mart - Deputy Manager - Brand Marketing (4-10 Yrs) Gurgaon/Gurugram (Marketing/PR/Advertising)

- Brand transformation by building Strategy on key consumer-facing vectors & categories- Own & build annual marketing strategy & road map for ATL vertical /Channel based on consumer insights & research, business drivers & objectives, market reality & media mix- Maintaining the annual ATL budget & monitoring the same- Translate the new brand identity into executable across brand touchpoints- Create content & consumer experience for online & offline- Industry & consumer insights; Consumer research on brand saliency, category truths & approach, category triggers & barriers, product truth, and use cases. Surveys for the new stores to understand how consumer takes the Offers & communication, layout, location, etc.- Marketing performance; ROI. Develop marketing dashboards with clear KPI s to monitor program ROI s. Actively visit the store to capture inputs of marketing programs, work with the team & develop marketing processes- Driving Go to market strategies as per the annual calendar made at the beginning of the year.- Media planning & budgeting exercise for the campaigns. Coordination with media agencies & publications to arrive at final costs. To close the annual deal with publications directly- Strategize & build on corporate image, leadership profiling, category launches, new store launches, PR events, CSR coverage & internal PR- Closely work with all External agencies - Brand, Creative & team to Brief & and work on Brand Campaigns. (ref:updazz.com)

Payroll Type : Permanent