Social Media /Advertising Professional - Digital Ad (3-5 Yrs) Bangalore/Pune (Online/Digital Marketing)

Job ID: 6391Social Commerce / Advertising (B2C, Digital Ads, Meta)Social Media Marketing (SMM), Marketing, B2C MarketingExperience Required: 3 - 5 yearsWorking Days: 6 days/weekOffice Location: Viman Nagar, Pune & Karnataka, BengaluruPreferred (Education) - Bachelors or Masters in MarketingMandatory (Company) - Good B2C Product Company Only (Myntra, Nykaa, Amazon etc)Note: Candidate s age should not exceed 28 yearsMax Notice Period: 60Role & Responsibilities- Develop tailored advertising strategies specifically designed for Meta platforms to drive Impressions, Views, engagement, performance and ROI.- Manage end-to-end advertising campaigns across various Meta platforms like Facebook, Instagram, and Messenger.- Continuously optimize campaign performance metrics including ROI, conversion rates, views thru, Click thru and engagement rates.- Stay abreast of evolving platform features and updates to adapt strategies for maximum effectiveness in social commerce advertising.- Perform in-depth audience research and employ advanced targeting options to engage specific segments with higher conversion potential.- Work closely with creative team to craft captivating ad visuals that resonate with the target audience and drive desired actions.- Stay updated on industry trends and competitors& strategies to identify fresh opportunities and maintain a competitive edge in social commerce advertising.- Deliver regular performance reports and insights to stakeholders, showcasing achievements and suggesting areas for enhancement.- Foster collaboration with cross-functional teams such as marketing, business, and product development to ensure cohesive efforts and amplify campaign effectiveness.- Innovate by experimenting with new ad formats, strategies, and features provided by Meta platforms to continually optimize campaign outcomes.Ideal Candidate- Strong Social Media Ad-Marketing Specialist Profile- 3-5 years of experience as a Social Media Specialist or similar role.Mandatory experience- Must have 3 YOE in running Digital Marketing / Advertising Campaigns on different Social Media Channels SpecialistMandatory experience- Must have experience about advertising strategies specifically for Meta platforms (Facebook, Instagram etc) to drive Impressions, Views, Engagement, performance, and ROI.Mandatory experience - Strong Experience in Data Analytics from Facebook Analytics and other tools (e.g., Google Analytics)Mandatory Core Skill - Managing end-to-end advertising campaigns across Facebook, Instagram, and Messenger, 0ptimizing metrics such as ROI, conversion rates, views thru, Click thru, and engagement rates.- Plan and execute digital advertising campaigns o Meta platforms, including ad creation, targeting, monitoring, and optimization.- Experience in developing and managing marketing campaigns.- Data-driven and proven ability to analyze data for insights through Facebook Analytics and other Third-Party Apps (Google Analytics).- Excellent communication skills and ability to work collaboratively in a team environment.Perks, Benefits and Work CultureOur people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India s most diversified Non-banking financial companies, and among Asia s top 10 large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500 locations we re present in India. (ref:updazz.com)

Payroll Type : Permanent