Tjori - CRM Automation Engineer (1-3 Yrs) Delhi NCR (Systems/Product Software)

Job description : - Plan and execute email, SMS & Push Notification campaigns - Formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams - Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the users lifecycle - Assist in developing consumer segmentation campaign plans to drive customer retention, engagement and to achieve KPIs - Drive and monitor A/B tests and data driven experiments Skills/Competencies Required : - Must have an engineering/MBA degree from Tier -1 institute - Experience in campaign planning, execution and measurement process - Comfortable in handling large volumes of data - Quick learner and highly action oriented with the ability to work in a fast paced and dynamic environment - Previous work experience with an ecommerce/startup/early stage companies preferred

Required Skills : English