Decision Point - Product Marketing Specialist (2-4 Yrs) Gurgaon/Gurugram (Marketing/PR/Advertising)

What would a typical day at your work be like?- Develop and execute product marketing plans to drive awareness, generate leads and execute GTM- Collaborate with cross-functional teams to gather insights, define target audiences, and refine product messaging.- Create compelling marketing collaterals, including product guides, presentations, case studies, and website content.- Find, Develop and execute multi-channel marketing campaigns to reach target audiences and drive engagement.- Analyze market trends, competitive landscape, and customer feedback to identify opportunities for product enhancements and differentiation.- Work closely with sales teams to develop sales enablement materials and support lead generation activities.- Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and optimize strategies accordingly.- Stay informed about industry trends, emerging technologies, and competitive developments to inform product positioning and marketing strategies.What Do We Expect?- Master s degree in marketing, business, or related field; MBA preferred.- Minimum 2 years of experience in product marketing, preferably in the technology or software industry.- Proven track record of developing and executing successful product marketing campaigns.- Strong written and verbal communication, with the ability to craft compelling messaging and content.- Demonstrated ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels.- Analytical mindset with the ability to interpret data and insights to drive informed decision making.- Experience with marketing automation platforms, CRM systems, and digital marketing tools preferred.- Self-motivated and proactive with a strong sense of ownership and accountability.- Creative thinker with a passion for innovation and continuous improvement. (ref:updazz.com)

Payroll Type : Permanent