Puredot - Senior Marketing Manager (2-10 Yrs) Any Location/Anywhere In India/Multiple Locations (Online/Digital Marketing)

What are your responsibilities?Strategic Planning:- Develop and execute comprehensive marketing strategies aligned with overall business objectives.- Conduct market research to identify trends, competitor activities, and opportunities for innovation.Team Leadership:- Lead and mentor a team of marketing professionals, providing guidance, support, and fostering a collaborative and high-performance culture.- Delegate tasks and responsibilities effectively to ensure the successful execution of marketing campaignCampaign Management:- Oversee the planning, development, and execution of integrated marketing campaigns across various channels, including digital, social media, email, and traditional marketing.- Collaborate with creative teams to ensure marketing collateral and content align with brand messaging and guidelines.Brand Management:- Uphold and strengthen the company s brand identity across all marketing efforts.- Ensure consistency in messaging and visual elements in all marketing materials.Cross-Functional Collaboration:- Work closely with sales, product development, and other departments to align marketing strategies with overall business goals.- Collaborate with external agencies and partners to enhance marketing effectiveness.Data Analysis and Reporting:- Utilize analytics tools to measure the effectiveness of marketing campaigns and initiatives.- Generate regular reports to assess key performance indicators (KPIs) and adjust strategies accordingly.Budget Management:- Develop and manage the marketing budget, ensuring cost-effective allocation of resources.- Monitor expenses and provide regular financial reports to senior leadership.Digital Marketing:- Drive digital marketing initiatives, including SEO, SEM, social media advertising, and email marketing.- Stay abreast of digital marketing trends and recommend innovative strategies to stay competitive.Market Expansion:- Identify and evaluate opportunities for market expansion and new customer acquisition.- Develop and execute market entry strategies for new products or services.Minimum QualificationsAre you right for the role?- Bachelor s degree in Marketing, Business, or a related field; MBA is a plus.- Proven experience in a senior marketing role, preferably in a similar industry.- Strong leadership and team management skills.- Demonstrated success in developing and executing strategic marketing plans.- Excellent written and verbal communication skills.- Proficiency in marketing automation, analytics, and other relevant tools.- Ability to thrive in a dynamic, fast-paced environment.- Strong analytical and problem-solving skills. (ref:updazz.com)

Payroll Type : Permanent