Bhima Jewellery - Content Writer (2-4 Yrs) Madurai (Content/Design)

Job SummaryThe Content Writer is responsible for creating compelling, accurate, and SEO-friendly content that elevates Bhima s online presence. This role involves developing high-quality product descriptions, blogs, landing pages, and marketing copy aligned with the brand s tone and e-commerce strategy. The ideal candidate is a strong communicator with excellent writing and research abilities, capable of adapting to various formats and audiences.Key Responsibilities- Write clear, engaging, and persuasive product descriptions for online catalogues.- Develop blog posts, articles, and long-form content that support brand positioning.- Create SEO-driven landing page copy optimized for search visibility and conversions.- Collaborate with the SEO team to incorporate relevant keywords and best practices.- Maintain consistent brand voice and messaging across all digital platforms.- Support marketing campaigns with creative and impactful copy.- Proofread, edit, and ensure accuracy, clarity, and high-quality output before publishing.- Optimize content for readability, user experience, and performance.- Conduct research on jewellery, industry trends, and e-commerce developments.- Track and analyze engagement metrics to evaluate content effectiveness.Required Skills & Competencies- Strong writing, editing, and communication skills.- Understanding of SEO writing techniques and keyword usage.- Familiarity with CMS platforms and content publishing workflows.- Basic knowledge of keyword research and competitor content analysis.- Proficiency in MS Word and Google Docs.- Experience using tools such as Grammarly, Hemingway, etc.- Basic understanding of HTML for formatting content.- Knowledge of content funnels and user journeys.- Excellent attention to detail, creativity, and adaptability in tone and style.- Strong research skills and ability to collaborate effectively in a team environment.Preferred Qualifications (Good to Have)- Experience with AI-assisted writing tools.- Knowledge of the jewellery domain and digital storytelling.- Ability to write email marketing copy and social media contact : 8124598713 (ref:updazz.com)

Payroll Type : Permanent