Email Marketing Specialist (2-4 Yrs) Any Location (Online/Digital Marketing)

About the team:- Jade s Marketing Team is growing, and we re looking for individuals to join us at one of the most pivotal moments in our journey. Our team breaks boundaries and challenges the status quo, innovating along the way.
-We embrace a culture of opportunity and empowerment, allowing team members to take their best ideas and see them to fruition, while constantly exploring one-of-a-kind strategies. Come be part of a team bringing a fresh perspective to data security. Join us and let s be unstoppable, together.About the role:- Jade is hiring a Senior Email Marketing Specialist to execute and optimise email marketing campaigns that drive engagement and pipeline growth.
-Reporting to the Senior Marketing Consultant, you will be working closely with clients based in the United States and will be responsible for building and deploying campaigns, managing automation workflows, and analysing performance metrics to improve effectiveness.
-This highly cross-functional role requires strong technical execution skills in email marketing, content management, pipeline derivations, along with a data-driven mindset to continuously refine and enhance our email marketing efforts.- Pay Scale: 3.6-6 LPA- Location: Remote- Work Hours: 2 PM - 11 PM IST.What you ll do:Email Campaign Execution & Optimisation:- Build, test, and deploy email campaigns using market leading software, ensuring best practices for deliverability, formatting, and engagement.- Implement segmentation and personalisation strategies to enhance audience targeting and relevance.- Conduct A/B testing on subject lines, CTAs, and email design to optimise engagement rates.- Work with the Senior Marketing Consultant to execute the overarching email strategy effectively.Automation & Lifecycle Marketing:- Develop and maintain automated workflows (nurture programs, re-engagement sequences, onboarding campaigns, etc.).- Monitor and optimise email automation to align with the customer and prospect lifecycle.- Collaborate with Marketing Ops and Sales teams to ensure seamless lead routing and scoring processes.Performance Tracking & Reporting:- Analyse email performance metrics (open rates, CTRs, conversion rates, unsubscribe rates) and provide insights to improve campaign effectiveness.- Create and present reports on email performance, lead generation and revenue generation.- Provide recommendations to enhance email engagement and marketing automation efficiency.Collaboration & Process Improvement:- Work closely with Product Marketing and Sales to support campaign execution.- Ensure compliance with GDPR, CAN-SPAM, and other data privacy regulations.- Partner with Marketing Operations to enhance data hygiene and list segmentation.- Identify opportunities to improve email production processes and workflow efficiencies.Experience you ll need:- 2 years of hands-on experience in email marketing and marketing automation, preferably in a B2B SaaS company.- Proficiency in any CRM (Zoho, Hubspot, Marketo) (2 years preferred).- Strong copywriting and content optimisation skills for email marketing.- Experience with reporting tools.- Proficiency in G-Suite (Google Sheets, Docs, Slides, etc.)Nice-to-Have:- Experience managing multi-touch nurture campaigns and automation workflows.- Familiarity with HTML/CSS for email design.- Knowledge of data-driven segmentation.- Operational experience with lead routing, data hygiene, and lifecycle management.- Ability to assess and improve internal processes.- Join Us in Helping Startups grow through Marketing (ref:updazz.com)

Payroll Type : Permanent