Zeta - Manager/Senior Manager - Digital Marketing (8-12 Yrs) Mumbai (Online/Digital Marketing)

About Zeta: Zeta is a next-gen banking technology company powering digital-native banking products for leading financial institutions across the globe. Our cloud-native, API-first omni-stack enables rapid deployment of solutions across issuing, processing, core banking, lending, fraud, loyalty, servicing, and digital banking experiences. With 1700 team members (70% in technology), and platforms supporting 20M cards issued globally, Zeta is transforming banking at scale.About the Role: We re seeking a visionary yet hands-on Digital Marketing Manager to build the GTM engineering playbook in digital marketing. You will be at the helm of transforming Zeta s traditionally campaign-led B2B marketing motion into a dynamic, signal-responsive GTM ecosystem.This role demands a rare blend of marketing, engineering, data, and operational capability. You will create infrastructure and intelligence that powers account-based marketing, precision demand generation, real-time personalization, and sales acceleration across Zeta s global financial services customer base.Why this role matters:Zeta s marketing team is transitioning from a strong traditional B2B foundation (content, ABM, digital campaigns) toward building a next-gen growth engine - one that senses signals, adapts in real-time, and scales GTM impact. This role is pivotal to that shift.You ll be empowered to build from first principles, supported by cross-functional leadership, and have the opportunity to shape the future of growth in one of the most ambitious fintech platforms in the world.Key Responsibilities1) GTM Engineering - Design the GTM Engineering strategy and architecture to align with Zeta s growth and revenue goals.- Build listening systems to ingest firmographic, behavioral, product, and intent signals across digital, product, and CRM touchpoints.- Design signal classification and scoring logic to drive routing, personalization, and prioritization2) Martech & Automation Architecture- Own and evolve Zeta s GTM tech stack built on HubSpot, BigQuery, Salesforce, React, WordPress, PowerBI, LinkedIn Sales Navigator, and Bardeen.- Demonstrate operational expertise in leveraging Zeta s internal tech stack to build automated workflows for lifecycle management, lead scoring, enrichment, sales handoff, and ABM orchestration.- Proficiently integrate 1st party data sources to create a unified GTM profile from sales, web, and marketing platforms, utilizing hands-on skills in tools like HubSpot, BigQuery, and Power BI.3) Growth Infrastructure & Web Engineering- Partner with web development teams to build dynamic, personalized web experiences (e.g., demo portals, ROI calculators, microsites)- Enable A/B testing, intent-based content delivery, and product-signal-led campaigns.- Drive engineering efforts for speed, performance, and modular GTM component reuse.4) Digital Advertising & Paid Media Operations- Design, define, and oversee all ad operations, including data flows for LinkedIn ad campaigns and paid search initiatives.- Independently build infrastructure to support audience segmentation, dynamic retargeting, and performance tracking across key platforms.- Take ownership of activating signal-based triggers for media campaigns and optimizing spend toward pipeline generation, without reliance on a separate performance marketing team.5) Data Operations & Performance Intelligence- Build data pipelines and attribution models in BigQuery to measure signal-to-pipeline efficiency.- Establish a dashboard and reporting infrastructure via Power BI to measure campaign, funnel, and GTM system performance.- Collaborate with Digital, Development, Content, and Sales on closed-loop insights.6) Team Leadership & Practice Building- Recruit, mentor, and lead a multi-disciplinary team of marketing engineers, data ops, and martech specialists- Define team vision, workflows, rituals, and tech stack evolution roadmap- Act as internal evangelist for GTM Engineering across product, sales, and marketingExperience and Qualifications:1) 8-12 years of experience in B2B SaaS, fintech, or enterprise marketing, with a track record across digital marketing, growth, martech, or data/engineering2) Deep technical familiarity with HubSpot, Salesforce, BigQuery, PowerBI, React, WordPress, and automation tools like Bardeen3) Strong understanding of account-based marketing, product-led growth, funnel velocity, paid media workflows, and GTM performance metrics4) Hands-on skills in data modeling, workflow automation, API orchestration, and system design thinkingSkills:1) Systems thinker who can architect full-funnel marketing experiences2) Strong storytelling engineering mindset - can bridge content, code, and campaign logic3) Comfortable switching between leadership, execution, and evangelism4) Highly collaborative across marketing, product, and salesEqual Opportunity:Zeta is an equal opportunity e...

Payroll Type : Permanent