IDfy - Senior Executive - Product Marketing (2-4 Yrs) Mumbai (Marketing/PR/Advertising)

Who are we?IDfy is Asia s leading TrustStack, trusted by the best, with global expertise and enterprise-grade tech, we re solving trust challenges, making compliance easy, fraud detection smarter, and onboarding seamless.Our clients include HDFC Bank, Zomato, Amazon, PhonePe, Paytm, HUL and many others. With more than 13 years of experience and 2 million verifications per day, we are pioneers in this industry.IDfy s three platforms- OnboardIQ, OneRisk, and Privy - come together to form one seamless solution enabling trust.We ll Get Along If You.- Have 2-4 years of experience in B2B content, editorial, or content-led marketing roles.- Write exceptionally well - clear, persuasive, and audience-focused copy, not generic content.- Have a journalism, editorial, or content-first background (preferred).- Understand that copywriting - content writing, and can do both well.- Have managed social media channels end to end, not just created posts.- Are comfortable handling multiple content formats and stakeholders.- Have working knowledge of SEO, content tools, and performance tracking.What You ll Be Doing (a.k.a. Your Playground)- Create ALL the Things - Long-form, short-form, snappy, deep-dive. you ll write it all.- Newsletters, blogs, white papers, ebooks, infographics, video scripts, and more.- Social posts & carousels that get shared, not scrolled past.- Product content that makes our offerings irresistible.- Campaign content that turns leads into conversions.- Collaborate Like a Pro - You ll work with brand, product marketing, sales, and design teams to make sure our content hits the right tone and delivers value.- Write, Publish, Measure, Repeat - Track engagement, analyze data, and tweak your content so it keeps getting better.- Stay Sharp - Research industry trends, stalk competitors, and keep us ahead of the curve.- Manage the Chaos - Own the editorial calendar, ensuring a steady stream of content across multiple platforms. (ref:updazz.com)

Payroll Type : Permanent