Search Engine Optimization Specialist - B2B Vertical (2-5 Yrs) Bangalore (Online/Digital Marketing)

Company Overview :- We are a leading B2B SaaS provider specializing in marketing automation solutions for enterprise clients. Our platform empowers marketing teams to streamline campaigns, personalize customer experiences, and drive measurable ROI.
-Operating across diverse industries, we serve a global clientele with a significant presence in North America, Europe, and Asia.Role Overview :- As an SEO Specialist, you will be responsible for driving organic growth for our B2B SaaS platform.
-You will work closely with the content marketing, product marketing, and web development teams to implement SEO strategies that improve search engine rankings, increase website traffic, and generate qualified leads.
-Your insights and recommendations will directly impact our online visibility and contribute to the overall success of our marketing efforts.Key Responsibilities : - Conduct comprehensive keyword research and competitive analysis to identify opportunities for organic growth.
-Develop and execute on-page and off-page SEO strategies to improve website ranking and visibility.
-Optimize website content, including blog posts, landing pages, and product descriptions, to enhance search engine performance.
-Monitor and analyze website traffic, keyword rankings, and other SEO metrics to identify trends and areas for improvement.
-Collaborate with the content marketing team to create high-quality, SEO-friendly content that attracts and engages target audiences.
-Build and maintain relationships with relevant industry websites and publications to secure backlinks and increase domain authority.
-Stay up-to-date with the latest SEO trends and best practices to ensure our strategies remain effective.
-Provide regular reports and updates to stakeholders on SEO performance and progress.Required Skillset : - Demonstrated ability to conduct in-depth keyword research and competitive analysis.
-Proven experience in implementing on-page and off-page SEO strategies.
-Strong understanding of search engine algorithms and ranking factors.
-Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, and As.
-Excellent written and verbal communication skills, with the ability to explain complex SEO concepts to non-technical audiences.
-Ability to work independently and as part of a team in a fast-paced environment.
-A Bachelor s degree in Marketing, Communications, or a related field is preferred.
-Experience in B2B marketing and the SaaS industry is a plus. (ref:updazz.com)

Payroll Type : Permanent