Search Engine Optimization Specialist - B2B Vertical (2-5 Yrs) Bangalore (Online/Digital Marketing)

A reputed firm that is on a mission to power the future of mobility by building software and energy infrastructure which makes EV adoption seamless, scalable, and sustainable is looking to hire a SEO Specialist.Job Role/Position: SEO SpecialistIndustry - Auto/EnergyFunction - MarketingWork Location - BangaloreWork Mode - ONSITE (Workdays - 5 days a week)Qualifications:- GraduationRequired Work Experience:- 2-5 yearsNotice Period - 30 daysRole & ResponsibilitiesYour job is to create B2B content that:- Ranks on Google- Is easily understood and cited by AI models (GEO)- Drives qualified intent from CPOs, OEMs, fleet owners and energy partners- And improves the clarity and performance of our paid ads and landing pages.Key ResponsibilitiesSEO & Generative Engine Optimisation (GEO):Conduct keyword research, and write optimised content for Google search and AI modelsHigh-Quality B2B Copy Creation: - Write clear, crisp, insight-driven content for:- Landing pages & product pages- B2B campaigns & paid ads- Whitepapers, explainers, and case studies- LinkedIn posts & thought leadership- Sales collateral (one-pagers, capability decks)Cross-functional Collaboration:- Work with design to align structure and visuals.- Support sales with sharper talking points, summaries and structured content.- Assist product marketing with feature explainers and release notes.Ideal Candidate- Strong writing fundamentals: clarity, structure, logic, precision.- Working knowledge of SEO principles and WordPress- Curiosity about AI search, RAG, GEO, and how LLMs retrieve information.- Ability to simplify technical concepts for B2B audiences.- Comfortable with fast-paced iteration and feedback cycles.- Familiarity with keyword tools (SEMrush, As, Ubersuggest) is a bonus.- Interest in EVs, energy tech, or SaaS is an advantage but not mandatory.Mandatory Requirements- Must be a Strong B2B SEO specialist, a copywriter- Must have 2 years of experience in B2B SEO, content writing, or SEO-focused copywriting- Must have strong working knowledge of SEO principles, including keyword research, on-page optimization, search intent, and content structuring- Must have hands-on experience writing insight driven B2B content for landing pages, LinkedIn posts or campaigns- Must demonstrate excellent B2B content writing fundamentals - clarity, structure, logic, and ability to simplify technical concepts for B2B audiences- Must have 6 month experience with search engine marketing- Must be from B2B product companiesPreferred RequirementsFamiliarity with AI-driven search, GEO, or how LLMs surface and retrieve contentDomain Exposure - Exposure to EVs, energy tech or SaaSPS:- Only those who meet the job criteria specified in the job description and satisfy the mandatory requirements for the job role, are required to apply. (ref:updazz.com)

Payroll Type : Permanent