Bajaj Electricals - Advertising & Branding Management Specialist (5-7 Yrs) Mumbai (Marketing/PR/Advertising)

JOB ROLE Specialist - ABM (Advertising and Branding Management) TYPE OF ROLE: Individual Contributor Role LOCATION: Corporate Mumbai Office JOB PURPOSE :Responsible for managing advertising campaigns, executing marketing strategies and maximizing the campaign performance.KEY RESPONSIBILITIES :- Own operational marketing responsibilities with a focus on driving brand growth, digital innovation, and in-market presence with effective cross-functional collaboration.- Coordinate with Mainline / Digital / Media / BTL partners to plan an appropriate communication solution, effective to the brand / corporate strategy.
-Understand category, market and competitive analysis on a regular basis.
-Direct / Guide marketing into effective creatives and communication for brand.
-Supervise Coordination of activities internally as well as with vendors.
-Monitoring the budget and timelines of the marketing operations.
-Planning and organizing promotional events and preparing monthly reports on marketing activities.
-Expertise in new-age digital marketing and omnichannel campaignsEDUCATIONAL QUALIFICATIONS:- Graduation in Mass Communication/ Business Studies, - MBA with specialization in MarketingWORK EXPERIENCE: - 5-7 years (3 years core experience) (ref:updazz.com)

Payroll Type : Permanent