Growth Marketing Manager - CRM & Retention (6-11 Yrs) Bangalore (Online/Digital Marketing)

Role: Lead - Growth Marketing Manager - CRM & Retention (Mobile Web)Location: BengaluruEmployment Type: Full-TimeWe re looking for a Growth Marketing Manager - CRM & Retention to own lifecycle marketing and CRM operations across mobile app and web journeys. You ll build and scale retention programs using MoEngage and channels like WhatsApp, email, push, SMS, in-app, and on-site messaging-driving activation, engagement, repeat usage, and revenue.Responsibilities:- Own lifecycle strategy across onboarding, activation, engagement, retention, cross-sell/upsell, winback, churn prevention, and renewals- Build and manage multi-channel journeys in MoEngage (segmentation, triggers, personalization, templates, decision logic)- Lead WhatsApp marketing programs end-to-end (opt-ins, templates, delivery health, performance tracking, conversions)- Own email marketing operations including list hygiene, deliverability, personalization, and experimentation- Drive push and in-app messaging strategy with deep links, timing optimization, frequency caps, and targeting- Optimize web retention journeys (on-site messaging, abandoned flows, event-based triggers)- Partner with Product, Data, and Engineering to define event tracking and CRM-ready user properties- Design and execute structured experimentation programs with control groups and measurable impact- Maintain campaign governance (QA, documentation, UTMs, naming conventions, compliance standards)- Track and improve CRM KPIs including activation, retention, reactivation, incremental uplift, LTV, and channel health metrics.Qualification:- 5-10 years of experience in Growth/Lifecycle Marketing or CRM for mobile app web products (consumer/fintech preferred)- Strong hands-on expertise in - MoEngage- (segmentation, journeys, event triggers, templates, analytics, personalization)- Deep understanding of retention marketing concepts: cohorts, churn, lifecycle stages, frequency/recency, incremental impact- Practical experience managing WhatsApp, email, push, SMS, and in-app campaigns end-to-end- Strong analytical skills with experience in funnel analysis, A/B testing, cohort analysis, and basic SQL.- Experience working with analytics and attribution tools such as GA4/Firebase, AppsFlyer, Mixpanel/Amplitude, Metabase/Looker- Understanding of fintech/BFSI communication compliance and regulatory considerations- Knowledge of deliverability best practices (SPF, DKIM, DMARC, suppression strategy)- Proven ability to build lifecycle playbooks, automation journeys, and template libraries from scratch- Strong execution rigor with stakeholder management experience across Product, Design, Data, and Engineering; proficient in tools like Excel/Google Sheets and Figma/Canva for campaign execution. (ref:updazz.com)

Payroll Type : Permanent