Xcela Global Corporation - Digital Marketer (5-10 Yrs) Mumbai (Online/Digital Marketing)

Company Overview:Xcela Global Corporation is a leading provider of innovative technology solutions, empowering businesses across diverse sectors to achieve unprecedented growth and efficiency. We specialize in developing and implementing cutting-edge software and hardware solutions for the financial services, healthcare, and retail industries. Our global reach extends to key markets in North America, Europe, and Asia, serving a diverse clientele ranging from Fortune 500 companies to emerging startups.Role Overview:- The Digital Marketer will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and increase sales for Xcela Global Corporation.
-This role collaborates closely with the sales, product marketing, and creative teams to ensure consistent messaging and effective campaign execution across all digital channels.- The Digital Marketer s efforts will directly contribute to increased lead generation, improved customer engagement, and ultimately, the achievement of the company s revenue targets.Key Responsibilities:- Develop and implement comprehensive digital marketing strategies aligned with overall business objectives to drive brand awareness and generate qualified leads.- Manage and optimize social media channels to enhance brand engagement and build a strong online community.- Create and execute targeted email marketing campaigns to nurture leads and drive conversions.- Analyze campaign performance data to identify areas for improvement and optimize strategies for maximum ROI.- Collaborate with the sales team to develop and implement effective sales enablement materials and strategies.- Work with the product marketing team to develop compelling messaging and positioning for new and existing products.- Manage the digital marketing budget and ensure efficient allocation of resources.- Conduct market research and competitive analysis to identify trends and opportunities.- Oversee the creation of engaging and informative content for various digital channels, including website, blog, and social media.- Manage and optimize the company website to improve user experience and drive conversions.Required Skillset:- Demonstrated ability to develop and execute successful digital marketing strategies that drive business results.- Proven expertise in social media marketing, email marketing, SEO, and content marketing.- Strong analytical skills with the ability to interpret data and make data-driven decisions.- Excellent communication, interpersonal, and presentation skills.- Creative thinking and problem-solving abilities.- Solid understanding of brand management principles.- Bachelor s degree in Marketing, Communications, or a related field.- 5-10 years of experience in digital marketing. (ref:updazz.com)

Payroll Type : Permanent