Manager - Performance Marketing (4-7 Yrs) Mumbai (Online/Digital Marketing)

Position - Performance Marketing ManagerOverall/Total Experience: 4-7 years onlyLocation: MumbaiWorking Days: 6 Days from officeNotice Period Requirement: 30 Days (Maximum)Role & ResponsibilitiesWe are seeking an experienced Performance Marketing Manager to lead paid acquisition and growth initiatives across digital channels. This role owns strategy, budget, team execution, and ROI, working closely with leadership, sales, and product teams to drive predictable and scalable revenue.Strategy & Growth Ownership :- Define and execute the overall performance marketing strategy aligned with business and revenue goals- Own acquisition targets, CAC, ROAS, CPL, and pipeline contribution- Identify new growth channels, audience segments, and scaling opportunitiesPaid Media Leadership :- Lead and optimize high-budget campaigns across Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms- Oversee full-funnel campaigns (awareness - consideration - conversion - remarketing)- Drive continuous experimentation through A/B testing and growth sprintsTeam & Stakeholder Management : - Manage and mentor performance marketers, media buyers, and agencies- Collaborate with Sales, Design, Content, Product, and Tech teams- Present performance insights and recommendations to leadershipAnalytics, Attribution & Reporting :- Own analytics setup including GA4, GTM, Pixels, CRM integrations- Ensure accurate attribution, lead quality tracking, and funnel visibility- Deliver weekly/monthly dashboards with insights, learnings, and forecastsConversion & Funnel Optimization : - Improve landing page performance, lead quality, and conversion rates- Partner with UX, content, and tech teams to enhance user journeys- Align marketing outputs with sales conversion and closure metrics Ideal Candidate :- Strong performance marketer profile- Must have 4 years of experience in performance marketing- Must have atleast 1 years of experience in a people managerial role- Must have strong hands-on expertise in any of Google Ads, Meta Ads, LinkedIn Ads- Have proven experience managing large monthly ad budgets- have an understanding of attribution models, funnels, and CRM-based tracking- Must be proficient in advanced Excel/Google SheetsMandatory(Company): Product companies (Fintech, Startups preferred) (ref:updazz.com)

Payroll Type : Permanent