Marketing Manager - FMCG/Agri (5-8 Yrs) Udaipur/Rajasthan (Marketing/PR/Advertising)

The Marketing Manager will be responsible for crafting the overall marketing vision and execution roadmap-across digital, offline, ATL/BTL, PR, content, and partner campaigns. While you will be supported by agencies, a graphic designer, and ground teams, your role will be focused on strategy, planning, coordination, and quality control. You will work closely with leadership, product, sales, and international teams to drive consistent brand visibility and lead generation.KEY RESPONSIBILITIES:Strategy & Planning:- Develop and own the end-to-end marketing strategy aligned with business goals-across retail, B2B, government, and international verticals.- Design marketing roadmaps for key seasons, new product launches, partnerships, and regional campaigns.- Set measurable objectives, KPIs, and feedback loops to optimize campaigns and track ROI.Branding & Awareness:- Shape EF Polymer s brand voice and messaging for farmers, governments, and global stakeholders.- Develop narratives that convey impact, innovation, and sustainability using creative and data-driven storytelling.- Lead brand consistency across product packaging, field collaterals, digital content, and presentations.Digital & Content Marketing:- Oversee all digital activities, including social media strategy, content planning, newsletters, and email campaigns.- Coordinate with the social media agency and internal/external content creators for post quality and cadence.- Monitor performance across platforms (LinkedIn, Instagram, X, Facebook) and course-correct as needed.Offline & On-Ground Marketing (ATL/BTL):- Plan and manage ATL/BTL campaigns such as rural activations, distributor branding, exhibitions, and demo days.- Coordinate with internal sales teams and external vendors to ensure effective on-ground execution.- Standardize and continuously upgrade marketing collaterals (banners, posters, brochures, product displays).Media & PR:- Identify opportunities for EF Polymer to be featured in media, podcasts, industry panels, and startup showcases.- Build relationships with relevant journalists and publications in agri-tech, climate, and sustainability.- Coordinate press releases, founder interviews, and recognition applications.Team & Agency Management:- Collaborate with and manage external agencies (social media, website, PR) and freelancers.- Work with the internal graphic designer and support hiring/execution roles for content writing, social media management, and field activation.- Create SOPs and playbooks for repeatable marketing operations.QUALIFICATIONS & EXPERIENCE:- Bachelor s/Master s degree in Marketing, Business, Communication, or related fields.- 5-8 years of experience in startup marketing or brand leadership, ideally in agri-tech, climate-tech, FMCG, or social impact sectors.- Proven track record in executing multi-channel marketing campaigns and building brands from scratch.- Proficiency in digital tools (Social Media, Mailchimp or Similar Email Marketing Tools, Canva/Adobe, Google Analytics, SEO basics).- Experience in managing agencies, freelancers, and cross-functional coordination.PREFERRED SKILLS & TRAITS:- Strong strategic thinking with an eye for detail and storytelling- Excellent communication (written verbal) in English and Hindi; regional language familiarity is a plus- Creative mindset paired with execution discipline- Data-informed, outcome-driven, and growth-oriented- Comfortable operating with ambiguity and building systems from ground zeroWHAT YOU LL GET TO BUILD:- A globally respected agri-sustainability brand- Integrated campaigns across grassroots and global markets- US Europe Africa Asia-focused messaging that resonates across geographies- Thought leadership positioning for EF Polymer in international forums (ref:updazz.com)

Payroll Type : Permanent